E-Commerce Help
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E-Commerce is the buying and selling of goods and services across the Internet. An e-commerce site can be as simple as a catalog page with a phone number, or it can range all the way to a real-time credit card processing site where customers can purchase downloadable goods and receive them on the spot. E-Commerce merchants can range from the small business with a few items for sale all the way to a large online retailer such as Amazon.com.

• E-Commerce Glossary

E-Commerce Solutions from ITS

Running your business is stressful enough without having to worry about your online storefront. Let us bring you peace of mind as you focus on running your business instead of running your server. Our E-Commerce Solutions allow you to build just the right storefront for your customers.

Create Your Own E-Commerce Site

Here are the steps you will need to follow as you create your own e-commerce enabled Web Site.

Secure Environment

SSL encryption provides a level of security and privacy for those wishing to conduct secure transactions over the Internet. The SSL protocol protects HTTP transmissions by adding a layer of encryption. This ensures that transactions are not subject to sniffing by a third party. For companies wishing to conduct e-commerce, SSL is a must.

Storefront Management

Many software packages are available that will help you manage your Internet storefront. We recommend that you consider one of the following.

• Miva Merchant
• Mercantec SoftCart
• ShopSite

Online Payment Processing

When a customer purchases an item with a credit card, a two step process begins.

1. The merchant or the Web site requests an authorization from the customer's credit card account to ensure that the card is valid and the customer has enough available balance for the purchase. The customer's bank sends an authorization number back to the merchant or the Web site and the order is captured.

2. The merchandise is sent, and the merchant informs the bank where they have a merchant account. The bank deposits funds to the merchant's account while the customer's account is debited for the amount of the purchase. At that time, the customers' bank takes out the required fees and the transaction is complete.

Credit cards are an important part of enabling Internet commerce. The easiest process to integrate into an existing business is an off-line authorization and settlement process. For more advanced Web merchants who are processing more than 100 transactions per month, real time credit card authorization becomes economical. With a link to a processing service provider such as Innuity or AuthorizeNet, the Web site generates an authorization request when the customer places the order.

If the merchant is selling hard goods which have to be shipped to the customer, then order is saved securely for later settlement. Once the goods are shipped, the merchant can settle the order, and the transaction is completed. If the merchant is selling downloadable media, software, or site memberships for example, then the order can be authorized and settled in real time, without any intervention by the merchant.

Please note: the information on this page applies to ITS web hosting plans. It may or may not apply to other environments. If you are looking for a feature described here, or better support from your hosting provider, please consider hosting your site with ITS!

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